At sticklett, every textile has the task of making a significant contribution to the health, care and development of babies and children.

Wickel-Schlafanzug aus weicher Baumwolle – perfektes Geschenk zur Geburt
Geschenk zur Geburt – Wickel-Schlafanzug mit Platz für Sensor & Wärmekissen

STICKLETT DOESN'T FOLLOW TRENDS – IT SETS NEW STANDARDS

Sticklett is a high-quality and health-conscious brand for smart baby and children's fashion based in Klagenfurt on the beautiful Wörthersee.

The entire collections are made in the EU. The highest level of manufacturing quality and pattern construction art is used for each individual collection.

There is high-end technology and engineering in our heroes, and no expense is spared. Each of our heroes transforms the garment into a luxury item that ensures good health and care for our little ones.

2min 2mio (c) Gerry Frank

sticklett writes history

In 2017, sticklett presented its first collection at JOT Junior Fashion in Salzburg.
In 2019, the smart ladybird MARY by sticklett generated a lot of excitement on the TV show 2 Minuten 2 Millionen.
In 2019, sticklett won the Fashion Tech Award in Paris. In the following years, sticklett was featured in numerous media publications such as WOMAN, Baby&Junior and NewMom.
In 2021, the company received the Born Global Champion award.
In 2024, sticklett was honoured with the European Retail Award.

Today, the brand is successful throughout Europe and is valued by families who appreciate quality, safety and innovation.

  • sticklett bekannt aus new mom
  • sticklett bekannt aus baby & junior
  • sticklett bekannt aus woman
  • kickstarter
  • sticklett bekannt aus new mom
  • sticklett bekannt aus baby & junior
  • sticklett bekannt aus woman
  • kickstarter
  • sticklett bekannt aus new mom
  • sticklett bekannt aus baby & junior
  • sticklett bekannt aus woman
  • kickstarter
  • sticklett bekannt aus new mom
  • sticklett bekannt aus baby & junior
  • sticklett bekannt aus woman
  • kickstarter

A visionary with heart, technical passion and style

DI Michaela Schicho is the founder and CEO of sticklett, a health tech company that combines fashion, technology and medical expertise to support children in their healthy development. Her greatest inspiration is her two children and her desire to use technology in a way that is suitable for everyday use, gentle and meaningful.

rsität Klagenfurt, she worked in research in the field of biomedical information systems and gained experience in leading technology companies.

Even before that, she was successful in the fashion world: as a multi-award-winning fashion designer, she made her mark on the creative scene, building on her training at the Higher Federal Institute for Fashion and Clothing Technology in Villach.

However, her journey began much earlier: at the age of 11, she was already programming her first robots and sewing clothes for her dolls – an extraordinary combination of enthusiasm for technology and a sense of style that still shapes sticklett's DNA today.

Discover MARY by sticklett now Visit our blog